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* Indicates confirmed participants

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CEO Roundtable

CEO.1 : Globalization and localization
Wednesday, 07 October 2009, 09:00 - 10:30, Room B

Global markets allow economies of scale and scope that enable low prices, making devices and services affordable and more widely accessible. In response consumers are adopting many innovations but also rejecting others. . Increasingly consumers create and define their own markets, at the extreme down to a customised market of one. Consumers are altering their expenditure patterns and, in so doing, are imposing challenges to both old and new business models on the suppliers.
KEY QUESTIONS: - How does a global company enable individuals to create their own experience? - Will the brand appearing on that experience be the manufacturer, the operator, the service provider, the social network or the user? - Who gets paid and how does the money flow through the value chain? " How are the people at the bottom of the pyramid to be engaged in a rich service environment?

* Ms Patricia Szarvas, Anchor, CNBC, United Kingdom

* Mr Ryuji Yamada, President and CEO, NTT DOCOMO, Inc., Japan
* Dr CaiJi Zhen, Chairman and President, CEO, DaTang Telecom Technology & Industry Group, China
* Dr Homoud Al-Kussayer, Vice-President Regulatory Affairs, STC, Saudi Arabia
* Mr Matthew Kirk, Group External Affairs Director, Vodafone Group Services Ltd, United Kingdom
* Mr Carlos Lopez Blanco, International Office Director, Telefonica SA, Spain
* Mr Adolfo Hernandez, President EMEA, Alcatel-Lucent, France