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* Indicates confirmed participants

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Co-hosted - NGMN

CoNG.1-2 : ITU - NGMN: Mobile Broadband 2010+: Open expert Forum - Future mobile applications
Wednesday, 07 October 2009, 11:00 - 12:30, Room A

Consumer demand for mobile applications is taking off while device manufacturers, mobile operators, retailers, software / OS companies and others provide the required distribution platforms and application stores. The challenge for the industry is how to successfully embrace the change that comes with the growing speed and numbers of developers (and their applications). this session will review many of these challenges from different angles - business models, marketing strategies, technology, co-operation models with developers, organisational impact and others.
- What business, technology and platform changes are required to address the challenges that come with the growing speed and numbers of mobile application developers? - How can open source platforms and open networks drive innovation? - How can the fragmentation of mobile platforms and devices be addressed?

* Mr Thibaut Rouffineau, VP Developer Partnerships, WIP (Wireless Industry Partnership), United Kingdom

* Mr Mike Yonker, VP, Wireless Engineering, The Nielsen Mobile, United States
* Mr Joe Barrett, Senior Director Strategic Marketing, Qualcomm, United States
* Mr Emiliano Ceraldi, Sr Project Manager, Business Innovation, Telecom Italia's delegate in GSMA 3rd Party Access Project, Telecom Italia, Italy
* Dr Toshitaka Tsuda, Member of the Board, Fujitsu Laboratories Ltd., Japan
* Mr Jérôme Lepeu, CFO, Mobile Distillery, France
   Mr Vittorio Maffei, COO, Mobango, United Kingdom