One of the most important human
stories of the twentieth century is the impact of computer and communications technology
on the way we live, die, work and play. It is no exaggeration to say that the status of
individuals in society has undergone a transformation and that these changes are set to
increase in the new century. Our ability to interact with family and friends over greater
distances as well as our ability to control aspects of our lives that were previously
controlled by the most powerful institutions like governments, corporations and the news
media, have changed our perceptions, expectations and concerns.
The new technologies have given us the ability to have greater control over what
information we're exposed to; how we learn, create and work; whom we socialise with; and
even how goods, healthcare and public services are distributed. Future innovations like
the 'intelligent' fridge, which tracks the consumption of food and relays a shopping list
electronically to a home delivery service, promise to liberate us from much of our
necessary daily routines, freeing us, perhaps to pursue hobbies or educational
opportunities denied to us in the past. Personalised content delivery systems integrated
into total home communications systems that automatically deliver content across different
platforms will fundamentally change home and family life: Our homes will become nodes on
the global network while the Internet will become an integral and intimate part of our
public and private lives.
But for all the potential this has for controlling our lives, there are many
understandable concerns and fears these developments raise for the future of our personal
freedoms and privacy. Huge commercial databases track our shopping and finances and sell
that information to anyone willing to pay. Governments monitor us through tax and social
security databases while police cameras scan public areas 24 hours a day. Host sites on
the World Wide Web increasingly under the gaze of government, record every page we view.
The new technologies, for all their empowering potential, appear to nibble at our privacy.
Such intrusions make many people understandably nervous. Inevitably, demands for the
restriction of flows of information - the enforcement of a reign of secrecy - increase,
threatening one of the pillars of a free society, public accountability.
Thus the impact of the new technologies on the individual cannot be fully understood or
discussed by either uncritically accepting or blindly rejecting the technology itself.
This leaves us with little choice for action or for a fuller exploration of the
transformations in our lives. It encourages us to passively accept as inevitable whatever
technological changes come along. Alternatively, it blinds us to the transformative
potential these technologies contain. The relationship between the two needs to be focused
upon; not only how the new technologies have transformed the individual, but how everyday
people shape and use new technologies according to their everyday needs. This way we can
move beyond the socially-destructive notion that technology threatens individual freedom
rather than understanding that people and technology are complex, diverse and are
continually evolving.