08:30
–
09:00

Meeting Registration

09:00

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11:00

Session 1

Opening of the Meeting

• Welcoming Address: Mr. Jean Réveillon, Secretary General, European Broadcasting Union (EBU)

• Opening Remarks: Mr. Houlin Zhao, Deputy Secretary General, ITU

• Chairman’s Opening Address: Dr. Peter Knight, President of Telemática e Desenvolvimento Ltda, Brazil and Coordinator of the e-Brasil Project

Executive Round Table – Content Without Frontiers: What Needs to be Done to Make it Happen?

To build a better world, and achieve the ‘information society’, content needs to be able to flow freely and fairly across the world.  A distinguished panel of leaders will analyse the major barriers today to achieving the dream.

Moderator: Dr. Peter Knight, President of Telemática e Desenvolvimento Ltda, Brazil and Coordinator of the e-Brasil Project

• Mr. Sami Al-Basheer Al Morshid, Director, ITU Telecommunication Development Bureau (BDT)

• "A perspective on trends and policy challenges in the digital content delivery environment", Mr. Don Whiteside, Vice President, Technical Policy & Standards, Intel Corporation

• "Digital TV over NGN by IPTV Technology", Mr. Masao Matsumoto, Director-General for Technology Policy Coordination, Ministry of Internal Affairs and Communication, Japan

• Mr. Stephen Collins, Director, Government and Regulatory Affairs, Skype

• Mr. Laszlo Toth, Strategic Director, National Communications Authority, Hungary

• Mr. Mark de Jong , Vice-Chairman, OPTA, Netherlands

• Mr. Andreas Weiss, Chair of EBU Digital Strategy Group

Coffee Break

Keynote Speech - Can Digital Platforms All Coexist?

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11:45

Session 2

The number of options for delivering digital media continues to multiply – broadcast, cable, broadband IPTV, Open Internet, Wi-fi, Mobile, Satellite and more. How do they work together in an open marketplace? How can we simplify the consumer’s life and enable easy access to a broad array of content that is easy to acquire, easy to consume and easy to manage?

Moderator: Dr. Peter Knight, President of Telemática e Desenvolvimento Ltda, Brazil and Coordinator of the e-Brasil Project

• "Media, Consumers and Rights Management", Mr. Albhy Galuten, Vice President, Digital Media Technology Strategy, Sony Corporation of America

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13:00

Session 3

A major determinant of convergence will be the features offered by different technologies.  In this Session speakers will be invited to provide insights into:

• The future of mobile systems and services

• The future of broadband systems and services

• The future of broadcast systems and services

• The future of converged systems (cooperative networks)

This will be followed by an interactive discussion

Moderator: Mr. Andreas Weiss, Head of International Relations, ARD

• "A Converged World is where Technology brings Connectivity", Mr. Thomas Nogues , Director, Standards Coordination, NDS Ltd

• "Broadband with NGN enabling Convergences", Mr. Chae-Sub Lee, ETRI, Korea and Vice-Chairman of ITU-T Study Group 13 on Next Generation Networks

• "IPTV-Market, Services, Regulation, Standards", Mr. Reinhard Scholl, Deputy Director, ITU-T

•  "What Can Technology offer in a Converged World", Mr. Roberto Blois, Director of Institutional Relations, Brasil Telecom

• "The Future of Converged Systems", Mr. Mark Jeffrey, Standards Architect, Entertainment and Devices International Policy Team, Microsoft Corporation

Lunch

What Will be the ‘Message’ and How Viewers Access Content?

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16:00

Session 4

Different delivery media will serve different needs, and have different capabilities for doing so.  In this Session, speakers will be invited to provide insights into:

• The direction of content for mobile systems

• The direction of content for broadband systems

• The direction of content for broadcast services.

This will be followed by an Interactive discussion.

Moderator: Mr. Jonathan Marks, Director, Critical Distance BV, "No Single Future for Radio, TV or Mobile"

• "The Network as The Platform: The Digital Revolution is Now", Ms. Monique Morrow, Distinguished Consulting Engineer, Cisco

• “Competitive Platforms in a Converging  World”, Ms. Cristina Bueti, Project Officer and Mr. Marco Obiso, Programme Manager, International Telecommunication Union (ITU)

• "Competitive Services for the Delivery of Digital Content", Mr. Leonardo Chiariglione, President Digital Media Project

• "The Voice of Mobile Entertainment", Mr. Patrick Parodi, Chairman of  Mobile Forum Entertainment

Coffee Break

User Generated Content: A Journey into Social Networking

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17:30

Session 5

The rise in public interest and use of ‘User Produced Content’ has been phenomenal, and many see this as part of a new world of ‘Web 2.0’ – a new age of ‘Internet with Attitude’. The Web 2.0 which has been described as a set of technologies and innovations have transformed the internet, triggering an array of new business models, shifting internal communication, and providing powerful new marketing opportunities.  The Session will ask what size is the oncoming train.

This will be followed by an interactive discussion.

Moderator: Mr. Greg Lowe, Professor, Department of Journalism and Mass Communication in the University of Tampere, Finland, "User Generated Content: from Information Society to Interaction Society"

• "Competitive Platform for Digital Content", Ms. Nicoletta Iacobacci, Head of Eurovision TV Interactive, EBU

• "VRT Feat. User Generated Content" , Ms. Bettina Geysen, General Manager Market Development and New Media, VRT

• "Participative Web: User Generated Content", Mr. Graham Vickery, Head, Information Economy Group, OECD

Panel Discussion

08:30
–
09:30

Meeting Registration

-

11:00

Session 6

• Welcoming Address: Mr. Sami Al-Basheer Al Morshid, Director ITU Telecommunication Development Bureau (BDT)

• Welcome and Summary: Dr. Peter Knight, President of Telemática e Desenvolvimento Ltda, Brazil and Coordinator of the e-Brasil Project

Building the Information Society Together: What is the role of International Organizations in a convergent media world?

All organisations need goals, objectives, structures, and procedures.  These are necessarily defined by the times when they are established.   High-level representatives from international organizations will be invited to discuss how they are contributing to foster the convergence.  

Moderator: Mr. Thomas Crampton, Technology and Media Correspondent for the International Herald Tribune (IHT)

• Mr. Jéan Reveillon, Secretary General, European Broadcasting Union (EBU)

• Mr. Haoulin Zhao, Deputy Secretary General, ITU  

• Ms. Ruth Hieronymi, Member of the European Parliament, Committee on Culture and Education of the European Parliament

• Mr. Alan Bryden, Secretary General, International Standardization Organization (ISO)

• Dr. Akossi Akossi, Secretary General, African Telecommunications Union (ATU)

• Mr. Philippe Petit, Deputy Director General, World Intellectual Property Organization (WIPO)

• Mr. Mogens Schmidt, Deputy Assistant Director-General for Communication and Information, United Nations Educational, Scientific and Cultural Organization (UNESCO)

Keynote Speech- Can Digital Platforms All Coexist?  - A Regional Perspective

11:00
–
11:30

Session 7

Moderator: Dr. Peter Knight, President of Telemática e Desenvolvimento Ltda, Brazil and Coordinator of the e-Brasil Project

• “Can Digital Platforms All Coexist? – The European Perspective”, Ms. Ruth Hieronymi, Member of the European Parliament, Committee on Culture and Education of the European Parliament

11:30
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11:45

Coffee Break

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13:00

Session 8

The equation of the user experience being enough to justify the use of revenue, or to bring enough new revenue, to make the content and delivery it will always have to be solved.  This Session will examine:

• Options for ‘business case’ for mobile services

• Options for ‘business cases’ for broadband services and broadcast

• When does advertising become spam? The borderline between media and telecommunication regulation

• Regulatory frameworks for linear and non linear services.

This will be followed by an interactive discussion.

Moderator: Mr. David Wood, Head of New Media, EBU, "The Regulation Layer Cake"

• "Digital Content Delivery: Challenges and Opportunities for Telecom Operators and Operators",  Mr. Lorenzo Pupillo, Executive Director, Telecom Italia

• Intervention by Mr. Michael Bartholomew, Director, European Telecommunications Network Operators' Association (ETNO)

• "Regulatory Frameworks for Linear and Non Linear Services", Ms. Joanna Wrona, Policy Officer, Audiovisual Policy Unit, (Directorate General for Education and Culture. European Commission)

• "Competitive Platform for Delivery of Digital Content", Dr. Tracy Cohen, Councilor, Independent Communications Authority of South Africa (ICASA)

Lunch

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16:00

Continuation of Session 8

• "When does Advertising Become Spam?", Mr. Danyel Molenaar, Head of the Anti-Spam Team of the OPTA

• "Regulation of Converging Media: Principles to make it workable", Ms. Diana Korsakaitė, Deputy Director RRT Lithuania

• "Convergence: Business and Regulatory Challenges", Ms. Lamia Delenda, Director, Regulation and GA EMEA, Ericsson

16:00
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16:15

Coffee Break

Analysis, Case Studies and Conclusions

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17:30

Session 9

What has been found in practice from real life convergence experiments, and from circumstances where platforms compete head to head for viewer’s loyalty? What factors influence success and failure?  What lessons can be learned for the emerging converging world?

The Session will include case studies from ITU and EBU member states with a special focus on developing economies.

Moderator: Dr. Peter Knight, President of Telemática e Desenvolvimento Ltda, Brazil and Coordinator of the e-Brasil Project

• "Knocking the Door of Digital Heaven: What could Make them Open", Mr. Tomas Lamanauskas, Deputy General Director, Telecommunications Regulatory Authority (TRA), Kingdom of Bahrain

• "Digital Content: Critical challenge towards building information society in developing countries", Mr. Shahid Uddin Akbar, Coordinator, ICT4D, Society for Economic and Basic Advancement (SEBA) Dhaka, Bangladesh

• "Case Study: A Development Analysis of the Proposed WIPO Treaty for the Protection of Broadcasting and Cablecasting Organization", Ms. Viviana Munoz Tellez, Innovation and Access to Knowledge Programme, South Centre

• "The visioning Group. The First Reflections", Mr. Huw Williams, Head of Research BBC, and Mr. David Wood, Head of New Media, EBU

• "AWO Digital Content", Ms. Suha Osman, Responsible for IT Department, Arab Women Org

Open discussion

This session will provide an opportunity for questions and comments from the meeting participants.

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18:30

Closing Plenary and Wrap-up

This session will give an overview of the meeting. It will draw the main conclusions and messages from the previous sessions and in particular identify key issues to be followed-up.

• Mr. Marco Obiso, Programme Manager, General Secretariat, ITU

• Mr. David Wood,  Head of New Media, EBU

• Chairman's Closing Remarks: Dr. Peter Knight, President of Telemática e Desenvolvimento Ltda, Brazil and Coordinator of the e-Brasil Project

* To be confirmed