IDATE
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Address
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Roberto BLOIS
Deputy Secretary-General
International Telecommunication Union
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Montpellier, France - 22-23 November 2001
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Slide 1
First of all let me take this opportunity to thank the organizers, IDATE, who
have put together an excellent programme over the last two days and who have
once invite the ITU to be present at this Conference.
I have entitled this presentation « Broadband in a time of financial
crisis ». Broadband has shown tremendous growth, particularly in countries
like Korea and Canada. The number of subscribers worldwide had grown to 22
million by June 2001, with an increase of more than 60 per cent in the first
half of the year. Nevertheless, there are good reasons to believe that the
operating environment has changed substantially.
Slide 2
Can broadband continue to grow in a time of financial crisis? I would argue
that the answer to that question is « yes ». Indeed, it is arguably
now more important than ever to promote broadband growth to counteract the
effects of recession in the global economy.
In this presentation, I want to begin by reviewing the current status of
broadband worldwide. The leading country, by some distance, is the Republic of
Korea, and I will focus on the factors that have contributed to Korea’s
success. I will also consider the factors which have been driving broadband
demand.
I will then go on to look at the reasons that might justify pessimism. What
are the factors that are hampering the roll-out of broadband ? What is the
evidence to suggest there may be a broadband gap, or a mismatch between supply
and demand ? In particular, what has been the experience of developing
countries, which make up the main part of the membership of the ITU ?
I will then give you some observations on what governments can do to promote
broadband development and to ensure a smooth and geographically inclusive
roll-out.
Finally, I will conclude with some information on the ITU New Initiatives
Programme and the World Summit on the Information Society.
Slide 3
So what is the current status of broadband development worldwide ?
These figures, which are taken from an OECD report published earlier this
month, show the level of broadband take-up in the leading economies at the end
of June 2001.
Several trends are evident from this chart. The first is that broadband is
currently doing better outside Europe. Of the six leading broadband economies,
three are in Asia (Korea, Hong Kong SAR and Taiwan-China); two are in North
America (Canada and the USA); and only Sweden is flying the European flag.
The reasons why Europe is lagging are many, but at least one reason is
because users in the critical group, European teenagers, are spending a higher
proportion of their disposable income on mobile communication services than in
Asia or North America, possibly diverting revenue away from broadband.
A second trend evident from this chart is that, in the broadband economies
which are doing best, consumers have a choice of at least two technology
platforms: DSL and cable modems. Many have other options too, like fixed
wireless, broadband LANs or satellite delivery. Infrastructure competition is
driving market demand.
Slide 4
Korea is the leading broadband economy with some 40 per cent of households
already connected. But what are the secrets of Korea’s success ?
Part of the secret lies in pricing, both its type and level. It is difficult
to make price comparisons for broadband, because of the wide variety of
different packages available. Nevertheless, one dollar spent on broadband
services in Korea, buys almost 60 kbit/s of connectivity per month, which is
almost twice the level of the next best economy. Standard broadband packages in
Korea range between US$20 and US$30 per month, but the average is around US$25
per month. This seems to be the « sweet spot » at which mass market
broadband takes off.
A second reason lies in cross-media competition. The Korean broadband
experience was marked by market entry of companies like Hararo Telecom and
ThruNet, which pushed the incumbents, like Korea Telecom and Dacom, to roll-out
their networks at a faster rate than they might otherwise have done. Korea’s
modern infrastructure has also been a big advantage.
A third reason is Korea’s distinctive geography and demographics. Around
half of Korea’s population lives in the seven main cities and a third live in
large apartment blocks. Hence, they are relatively easy to serve.
A fourth reason is the significant push given to broadband roll-out by the
Korean government, which has put more than US$22 billion since the mid 1990s
into rolling-out a national broadband network, with an emphasis on serving the
academic sector. It is worth noting that this government investment was made at
precisely the time, in the late 1990s, when Korea was suffering a severe
financial crisis and currency devaluation.
Slide 5
To what extent can Korea’s success be copied in other parts of the world,
especially the developing countries ?
One factor certainly can. That is the presence of teenagers who are the main
driving force behind residential broadband take-up. Teenagers are more numerous
in the developing world than here in Europe and they are already using
miltiplayer video games, like « Counterstrike », and downloading MP3
music files. This suggests that the potential demand for broadband is already
high.
A second positive factor is ease of installation. As plug and play modems
become more available and much cheaper, the prospects for take-up improve.
Korea’s experience suggests that broadband can be justified as a family
investment in education and as a way of cutting prices for narrowband telephone
services, through the use of voice over DSL.
But one very important tool in the armoury of all policy-makers is the
possibility of increasing the level of infrastructure competition which is
permitted. Experience shows that cross-media competition has been a major
driving force for broadband roll-out, but correspondingly, where there is
cross-media ownership of telecom and cable TV networks by the same company, this
has tended to slow down broadband development.
Slide 6
One developing country where there is at least the potential to replicate
Korea’s success, is the Philippines. There is already vibrant competition at
the infrastructure level as you can see from this slide. Furthermore, the
pricing of broadband services, although twice the level of Korea, is
nevertheless relatively competitive.
But the problem seems to be that broadband take-up has reached a plateau at
around 10,000 subscribers, divided between as many as ten broadband suppliers.
Consequently, none of the suppliers has been able to achieve any economies of
scale. Furthermore, consumers’ experience of broadband has generally been of
low quality, low speed service. Disposable incomes have also been affected by
the financial crisis, which began quite early in the Philippines. There is also
evidence that young Philippino consumers prefer to spend their Pesos on sending
SMS messages – the narrowest of narrowband services – rather than on
broadband.
Slide 7
So, what are the factors that are hampering broadband take-up in economies
like the Philippines ?
Part of the problem is technical. Many consumers do not have access to
broadband, even in developed economies, and even if they do have access, the
speed and performance available may not be sufficient to justify the high prices
that are being charged.
Pricing is closely related to regulatory factors. Many ITU Member States
still do not allow infrastructure competition. Where it is allowed, the first
market entrants tend to be those that already have ownership interests in other
communications infrastructures, such as cable TV or fixed-line
telecommunications, thereby creating conflicts of interest.
A further barrier to broadband deployment is economics. In the majority of
developing countries, broadband is simply not affordable and the lack of an
obvious killer application for broadband means that consumers are choosing to
stick with simple dial-up Internet access. This is one area where rates have
been forced down by competition, especially through resale and the use of
pre-paid services.
Slide 8
Part of the reason for slower than expected broadband deployment is because
of adverse trading conditions, triggered by the dot.com collapse. In
consequence, the incumbent telecom operators and cable TV networks have little
spare cash for investment. Nor are the banks and finance houses as willing as
they were a few years ago to loan money for investment.
A number of high-profile DSL service providers and cable TV companies have
gone out of business or are in financial difficulties, and it is hard to find
any company currently that is reporting profits from offering broadband
services.
The slides shows some examples of the problem telecom industry is facing.
Slide 9
This problem, of how to make profits from supplying broadband, is sometimes
referred to as the "Broadband gap".
As this slide shows, there are two equilibrium points at which the cost of
supplying broadband is more or less equal to the price, at a given level of
demand.
At equilibrium point A, a small easily-served market can be provided with
broadband at relatively high prices. This market segment comprises mainly
business or wealthy residential users living in apartment blocks.
Beyond equilibrium point B, a mass market is reached at which point profits
can be made through economies of scale, from a residential mass market.
The problem lies between points A and B. In this zone, it is uneconomic to
provide service and suppliers without deep pockets will tend to fail.
Slide 10
So what is the role of government?
Some governments have taken an aggressive stance, seeing broadband as
critical for future economic success. This is particularly true in Asia, but
also in certain other countries such as Canada or Ireland which have attempted
to develop comprehensive broadband plans. The current global recession is giving
added impetus to attempts to create a new platform for economic growth.
One common element in these plans is the aggregation of demand in order to
achieve economies of scale. Government is likely to be an early user of
broadband and by aggregating the needs of different government-funded users –
such as schools, universities, hospitals, government departments etc – the
unit costs of supply can be reduced.
This policy of demand aggregation can often be successfully achieved at the
local government, rather than federal, level. A number of cities, such as
Stockholm, and Kuala Lumpur, or city states such as Singapore and Hongkong SAR
are leading the way.
But the main role of government is to create the right environment. This
means ensuring that there is infrastructure competition and ensuring that
cross-ownership rules do not deter investment. Regulation on unbundling the
local loop can also help, though evidence suggests that, while this may be a
necessary precondition, it is not sufficient on its own to drive deployment.
Governments need to take a "technologically neutral" approach and
should not try to pre-judge which of the many broadband technologies will prove
dominant.
Slide 11
I want to conclude by sharing with you some information concerning the work
the ITU is doing in terms of research on broadband. "The regulatory
implications of broadband" was one of the topics selected for the first
round of ITU New Initiatives Workshops.
On the ITU website, you will see the results of a workshop held on 2-4 May
2001. The research includes a background paper, a list of issues, and a series
of country case studies covering broadband in Australia, Italy, Malaysia and
South Africa.
As you can see by the slide the New Initiatives workshops should cover other
workshops were already held. Each year the Council decides on the issues to be
addressed by their workshops.
Slide 12
Finally, I want to mention the topic which will be the main focus of ITU
research over the coming few years, namely the development of the information
society.
As you may know, the ITU is the lead agency in preparing the United Nations’
World Summit on the Information Society, to be held in two phases, in Geneva in
December 2003 and in Tunis in 2005.
The main theme of the World Summit will be bridging the digital divide.
Although we have historically tended to think of the digital divide in terms of
access to basic telecommunication services, it is clear that a new digital
divide is emerging in access to high-speed Internet. Over time, as applications
such as video-streaming and peer-to-peer networking grow in importance, and as
websites make greater use of multimedia, it will be more and more frustrating to
use the Internet over a narrowband link.
Bringing broadband to all the world’s inhabitants will be a major,
long-term task. But I believe we can, at least, bring broadband to all the world’s
countries, by removing the digital divide in international IP connectivity. This
is within our grasp. The need to create a new global information infrastructure
is all the more urgent in the face of worldwide recession.
The challenges the world faced in rolling out narrowband networks, one
hundred years ago, are similar to those now faced in rolling out broadband
networks. This time, let’s make sure it does not take one hundred years to
close the broadband gap.
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