Biography, Mr. Herbert M. Heitmann
Officer, SAP AG,
Chair, ICC's Commission on E-Business, IT and Telecoms
As Chief Communications Officer of
Global Communications for SAP AG, Herbert Heitmann leads all
communications activities for SAP stakeholders around the globe,
including investors, customers, partners, employees, and the
general public. He is also responsible for the corporate
reputation building and management. In his role, Heitmann acts
as an advisor to Henning Kagermann, CEO of SAP AG, regarding all
aspects of communications strategy.
Heitmann has more than 15 years of experience in corporate
and public communications. He has a wide range of past
experience in the public and private sector, ranging from
research and development at Jülich’s nuclear research facility,
leading corporations including Procter & Gamble (P&G) and
Henkel, to a political advisory role in Germany’s parliament.
Throughout his professional career, Heitmann’s main focus has
been on driving effective communications among very diverse
Heitmann joined SAP in 1998 as a speechwriter for Hasso
Plattner (an SAP co-founder and currently chairperson of the SAP
Supervisory Board) directly from the German Parliament where he
served as a political consultant on technical, educational, and
scientific issues. He played a strategic role in several
political campaigns and cross-party negotiations, for example,
on issues ranging from the future of nuclear power in Germany,
to the European Space Station and the creation of Germany’s
first law on genetic engineering. He also participated in an
exchange program with the United States Congress.
Prior to his tenure in the German government, Heitmann worked
as a chemical engineer, responsible for paper products design
optimization at P&G; the automation of consumer testing at
Henkel; and efficiency gains in the gold refinery process at
Johannesburg Consolidated Investments.
Heitmann is a member of the Arthur W. Page Society, a
professional association that aims to strengthen the management
policy role of senior communications executives and is also an
associate of the European Round Table of Industrialists (ERT),
where he heads up their communications task force. Since end of
2006 he acts as president for the European Association of
Communication Directors (EACD). In 2007 he took on chairmanship
for the EBITT commission (E-business, IT & Telecoms) at the
International Chamber of Commerce.
Heitmann earned his doctorate in chemical engineering from
the University of Dortmund, Germany.