Shopping comparison site Foundem this week fired the opening shots in the coming Google antitrust battle, with a complaint to the European Commission and a filing with the US Federal Communications Commission accusing Google of posing "an immediate threat to competition and innovation." The US filing is in response to the FCC's net neutrality enquiry, and seeks to have search neutrality included in FCC rule-making.
German shopping site Ciao, which has been owned by Microsoft since 2008, and French legal search service ejustice.fr have also filed complaints with Europe. The data in the filing has also been passed to the Commission, Foundem co-founder Shivaun Raff told The Register. In it, with the help of data commissioned from ComScore, Foundem seeks to show that what Google calls "Universal Search" places Google services in prominent and preferential positions within its search results, giving the company an unassailable competitive advantage. "They're turning an ostensibly neutral search engine into an incredibly powerful marketing channel for their own services," said Raff.