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 Monday, March 09, 2009
Online brand abuse 'on the rise'

Online abuse of the world's top brands is rising, according to a report.

Cyber-squatting - in which someone registers a domain name with the aim of selling it on at a later date - remains the most common form of abuse. Cyber-squatting rose by 18% in 2008, to 1,722,133 reported incidents, according to brand specialist MarkMonitor. The study also found that 80% of sites identified in 2007 as "abusive" were still in existence today. The report suggests that brand owners need to take a more aggressive stance against people or companies abusing a trademark, brand or domain name.

"That 80% of sites identified in our study last year remain active today confirms that abuse is economically sustainable for fraudsters," said Frederick Felman, chief marketing officer for MarkMonitor. "We expect attacks to grow both internationally and in complexity, further increasing the threat to organisations' reputations and revenues." 

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