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 Thursday, October 23, 2008
Green ICT: Banking on a Software Solution to Climate Change

Information and communication technology firms are at the forefront of reducing our carbon footprint, and they are set to reap the rewards.

As businesses scramble to reduce their energy consumption internally and across supply chains, the information and communication technology sector stands to gain significantly. Holding the keys to smart information management, green ICT systems are being heralded by governments and NGOs as the climate-change solution.

Rob Bernard, chief environmental strategist to software giant Microsoft, says, “Software can deliver an alternative to fossil fuels.” In other words, for ICT companies the nascent green market looks like a very attractive place to invest.

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Find out more about ITU's actvities on climate change