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 Monday, August 25, 2008
Hollywood presents Emmy Award to ITU, ISO and IEC - Revolutionary video standard , H.264 | MPEG-4 AVC , recognized by US TV Academy

The US Academy of Television Arts & Sciences awarded the prestigious Primetime Emmy Award for Excellence to ITU, ISO and IEC - global leaders in making standards - for their work in producing an advanced video coding standard, formally known as Recommendation ITU-T H.264 | ISO/IEC Standard 14496-10 on Advanced Video Coding (AVC).

The Joint Video Team (JVT), made up of experts from the three international standards organizations, received industry recognition for its landmark achievement in developing a "high profile" that extends the reach of high quality video from mobile telephones right through to High Definition Television (HDTV). The JVT was formed in 2001 by the ITU Video Coding Experts Group (VCEG) and the ISO/IEC Moving Picture Experts Group (MPEG).

H.264 | MPEG-4 AVC is a highly efficient video compression method that substantially reduces the bandwidth needed to deliver high quality video and the space required to store it. Seven sets of capabilities, referred to as "profiles", have been created for use in specific applications. It is a combination of the great efficiency of the codec as well as its scalability in delivering excellent quality across the entire bandwidth spectrum from high definition television to videoconferencing and 3G-mobile multimedia that has led to its increasing popularity. [More...]