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Futuristic Insights Unfold as ITU TELECOM announces
Digital Life Theatre competition winners
Geneva, 30 November 2006 — ITU TELECOM WORLD 2006, the leading global ICT event, has announced the winners of its contest to uncover the industry’s top future-gazers. The Digital Life Theatre competition, comprising four categories to capture the scope of digital life, revealed the following category winners: Ericsson (Digital Life at Home), Motorola (Digital Life at the Office), Lucent Technologies (Digital Life in the field of Media & Entertainment) and Teldat (Digital Life in Society).
The Digital Life Theatre Competition provides its category winners with an exclusive platform to increase their visibility at the week long event in Hong Kong from 4 to 8 December 2006, attracting new business prospects, investors, partners and industry attention. The 2006 winning category demos, appearing in a range of formats from DVD to Flash, will be displayed on individual digital stations as well as taking centre stage at The Digital Life Theatre.
The judging committee, consisting of key ITU TELECOM figures, was set a difficult task in selecting the category winners. Rigorous selection criteria, which emphasized originality, content and technical competence, were applied in order to sift through the entries received.
Fernando Lagraña, Executive Manager of ITU TELECOM events, said: ‘It is of paramount importance for the ICT industry to address the ways in which the digital age may affect the way we live and how we communicate with each other. The objective behind this competition was to generate inspiration and guidance in the digital age and all our category winners have definitely fulfilled this goal.”
The Lucent demo dramatized the seamless interaction of home and mobile TV, voice, and location-based IP applications and directories. John Giere, Chief Marketing Officer, Lucent Technologies, said, "Our Mobile Multimedia demo illustrates only one of the many ways our IMS (IP Multimedia Subsystem) solutions create a simple, seamless, personal communications experience that will enrich the communications experience whether at work, on the road and simply enjoyment at home. Our goal is to give individuals the equivalent of their own personal communications experience that bring to people around the world blended digital services based on their needs, lifestyles, preferences and communities. We're excited to receive this award and to be in a business with such amazing potential impact on all our lives."
On winning the ‘Digital Life at the Office’ Award, Simon Leung, President, Motorola Asia Pacific, said “Motorola's video Edgar's Afternoon demonstrates the impact of the shift towards IP-based networks and how they improve productivity through Seamless Mobility. Until recently, to stay connected people had to constantly log-on and log-off going back and forth from a PC, to a mobile device. Now with the mobile internet and wireless broadband instead of following the web, the web follows you---and that’s so empowering.”
Susanna Barrena, International Sales & Marketing Manager of Teldat, the winner of the Digital Life in Society category, added, ‘Winning this category has been very exciting and flattering for us. Teldat is a small company which is very close to, and committed to, its customers. We prepared a submission that we felt demonstrated the company in a human way and which used imagery to reflect our philosophy as a company committed to its customers.’
Reinforcing Susanna Barrena’s comments, Fernando Lagraña added, ‘The Teldat entry was unique, it promoted a vision for the future in a completely original way and the category award very well deserved. He concluded, ‘On behalf of everyone at ITU TELECOM, we would like to congratulate each of these four category winners on their contribution to the Digital Life Theatre exhibition.’
For more information, please contact:
S. Acharya
Chief, Media relations and public information
International Telecommunication Union
Tel: +41 22 730 6135 / 730 6039
Mobile: +41 79 249 4861
E-mail:pressinfo
Lucy George
Tel: +44 207 395 7141
USA
Kalindi Multani
Tel: +1 212 453 2147
South America
Evelyn Zapata
Tel: +1 305 520 9029
Asia-Pacific
Carl Wong
Tel: +852 25 30 04 07
France
Odile Bibollet
Tel: +33 1 47 42 92 82
Germany
Ortrud Wenzel
Tel: +49 89 230 31683
UK
Lucy Meacher
Tel: +852 66 23 43 64
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