MIRA Channel - Mobile Phone based Channel for Rural Women on Maternal and Child Health using RMNCH+A Approach

MIRA

MIRA is an integrated mobile-phone channel on Maternal & Child Health using RMNCH+A approach based on WHO standards. MIRA provides health communication & information to rural women and connects them timely with public health services. MIRA is used by CHWs, Midwives, and communities - pregnant women, children in 0-5 years and adolescent girls. MIRA has multiple sub-channels like Pre-natal Care, Child immunization, New-born care, Family planning and Adolescent Girl health with RMNCH+A objective to improve maternal and child health. MIRA delivers information in an iconic-graphical mode with localized context/audio which works as a ‘Talking toolkit’ for millions of semi-literate and illiterate women. It has numerous trackers and calculators like pregnancy week-by-week tracker, menstrual-cycle calculator, ANC calculators, immunization calculators, new-born danger-sign calculator etc. Women are also asked 5 high-risk pregnancy questions (HRPs) to identify the high-risk symptoms which are sent over cloud to Midwives on another toolkit to keep track of HRPs to take immediate action if required. MIRA has a live dashboard which tracks minute-by-minute progress of pregnancies, high-risk symptom, ANC-checkups, immunization follow-ups, institutional deliveries etc.; and produces instantaneous ‘Live-Data’ for the state to take timely decisions. MIRA also provides numerous value-added-services (VAS-tools) for capacity building of rural women using digital story-telling and decision-making tools on critical-health-issues, building sustainable behavior change. MIRA is operational in India and has successfully scaled to 3 more countries namely Afghanistan, Uganda & Rwanda. Recently, MIRA global case-study has been published by an independent report from UNESCO-Pearson initiative on digital literacy.

http://www.MIRAChannel.org

International implementation

Ongoing from 01/07/2013 to 30/06/2019

Partners: Apart from ZMQ, the partners are: India – ZMQ along with National Health Mission India, Nokia/Microsoft, Vodafone, DFID, USAID, FICCI, Technology Development Board (Government of India) Uganda- ZMQ along with Health Child, Ministry of Health Uganda, Airtel Afghanistan- ZMQ along with Afghan Institute of Learning, Herat Health Department, Roshan Telecom Rwanda – ZMQ along with Rwanda Military Hospital, FICCI Lead

      * E-health

• Goal 3: Ensure healthy lives and promote well-being for all
• Goal 4: Ensure inclusive and equitable quality education and promote lifelong learning opportunities for all
• Goal 5: Achieve gender equality and empower all women and girls
• Goal 17: Revitalize the global partnership for sustainable development

• Project
• Programme
• WSIS Thematic Meeting
• Tool-kit
• MCH System & Platform