Sarnrak - Good Kids, Great Heart: The Influence ICT, Media, and Contents for Inspiring Ethics
Details of the organization
Name *
Advanced Info Services
Country *
Thailand
Website (URL)
http://www.ais.co.th/
Type *
Business sector entities
Information about the project
Project title *
Sarnrak - Good Kids, Great Heart: The Influence ICT, Media, and Contents for Inspiring Ethics
Title acronym
GKGH
Description *
Our promotional video: https://youtu.be/3jlIhUO-wOE This is a project using digital contents based on true stories to inspire people in changing their destiny. We shift from terrestrial TV platform to Digital TV platform such as the social network, broadband platform, and mobile TV application from pre-production to production, post-production, broadcasting, promoting, monitoring, and analyzing measurement. The changing and developing digital TV platform has a tremendous impact to AIS and the kids in our project because AIS cost of broadcasting dropped by halved, the donation increased triple and the target reach has dramatically risen for 5 times. The contents are made from the kids whose families are poor but they are diligent ethical behavior and indigent. AIS provides full financing for education from school grade to undergraduate. This project mainly aims to eradicate poverty and bring equality to society by giving opportunity in education. During on-air through all channels, the kids receive a donation from the public. Many alumni have a better job than they were and some of them return to their hometown to re-develop and provide opportunity for those children. Also, These contents are used to teach for ethics and morals in many schools, which the report has shown that many delinquent students are changed to be good students because they want to be like their idols in the contents. AIS is forming a partnership with other companies and government to create sustainable and continuous growth of the ecosystem to help these kids to change their fate.
Project website
https://www.sarnrak.net/en/strongman
Geographical coverage *
National implementation:
Thailand
Status *
Ongoing
from 01/08/2001
to
01/04/2020
Partners
Payai Creation CO., LTD http://www.payai.com/
WSIS information
WSIS action lines related to this project
*
Media
Sustainable Development Goals (SDGs) related to this project
Goal 1: End poverty in all its forms everywhere
Goal 4: Ensure inclusive and equitable quality education and promote lifelong learning opportunities for all
Goal 8: Promote inclusive and sustainable economic growth, employment and decent work for all
Goal 10: Reduce inequality within and among countries
Goal 16: Promote just, peaceful and inclusive societies
Project type *
Project
