#BajemosElTono
Details of the organization
Name *
En TIC confío - Ministerio TIC
Country *
Colombia
Website (URL)
http://www.enticconfio.gov.co
Type *
Governments
National implementation mechanism
The organization has a strategy for coordinating WSIS Implementation at the national level:
No
The organization has a national e-strategy:
Yes
Information about the project
Project title *
#BajemosElTono
Title acronym
BET
Description *
#BajemosElTono (cut down the aggressivity) is a campaign that seeks people to discuss with others without attacking on digital social networks. It covers sensitive topics such as religion, football soccer, vegetarianism, gender and politics. Issues that always generate strong arguments that usually end in insults and aggressions through the Internet. The campaign seeks to make people aware so that they avoid insulting themselves and, on the contrary, they manage to debate in a healthy and respectful manner, putting their point of view, without attacking each other. The campaign has a "coexistence kit" that contains digital content such as memes, images, audios and videos that can be downloaded through the website and with the participation of actors, politicians and public figures related to the discussion topics that invited the users to cut down the aggressivity. The campaign also took place at music festivals, professional football soccer matches and forums, managing to be a trending topic on Twitter and positioning the hashtag #BajemosElTono as a way of telling others that it is possible to debate without the need to insult on social networks.
Project website
http://bajemoseltono.com
Geographical coverage *
National implementation:
Colombia
Status *
Ongoing
from 01/07/2017
to
31/12/2017
WSIS information
WSIS action lines related to this project
*
Ethical dimensions of the Information Society
Sustainable Development Goals (SDGs) related to this project
Goal 16: Promote just, peaceful and inclusive societies
Project type *
Tool-kit
