Digitalization 3.0

Details of the organization
Governmet of San Luis Province
Argentina
Governments
  • The organization has a strategy for coordinating WSIS Implementation at the national level: No
  • The organization has a national e-strategy: No

Information about the project
Digitalization 3.0
Digitalization 3.0
The Digitization 3.0 plan is a set of initiatives launched by the Government of the Province of San Luis to promote the tourism industry in conjunction with digital technology, a mandatory requirement for the competitiveness of entrepreneurs in that sector. The worldwide tourism phenomenon has its correlate in San Luis, a tourist destination for families, millennials and retirees, all users of technological devices that allow them to access a variety of choices in real time, in which travel and tourism service providers compete. None of the entrepreneurs of San Luis could effectively compete if their tourist service is not present virtually, where the preferences of tourists are defined. For this reason, the Government of San Luis launched this Digitization 3.0 plan, which allows all providers to offer their services through Google Maps, making use of free and secured connectivity throughout the provincial territory. And so it was that the provincial government signed an agreement with Google to train 56 people who help loading and verifying the information that each provider from San Luis enters in Google's “My Business” app, achieving an effective presence of the tourism offering in San Luis in the most widely used search engines. This results in improved service for both travelers and locals.
Local implementation: Argentina, San Luis province
Ongoing from 21/11/2017 to 30/04/2018
Google

WSIS information
      * E-business
  • Goal 8: Promote inclusive and sustainable economic growth, employment and decent work for all
  • Goal 9: Build resilient infrastructure, promote sustainable industrialization and foster innovation
  • Project
  • Programme