Mobile Agriculture
Details of the organization
Name *
Telenor Pakistan
Country *
Pakistan
Website (URL)
https://www.telenor.com.pk/
Type *
Business sector entities
Information about the project
Project title *
Mobile Agriculture
Title acronym
Khushaal Zamindar
Description *
In line with its vision of “Empower Societies” and working towards the United Nation’s Sustainable Development Goals, Telenor Pakistan launched its “Khush’haal Zamindar” (Prosperous Farmer) service for smallholder farmers which make up 89 percent of Pakistan’s thirty million farmer base in December 2015. The service provides localized, contextualized and customized information including weather forecasts, timely agronomic and livestock advisory through text messages and outbound voice calls to help increase crop yield, reduce post-harvest losses, safeguard nutrition and better manage adverse climatic effects and natural resources. 2 million farmers are currently benefiting from this free of cost service covering a range of cash crops, fruits and vegetables, fodders and livestock in three different languages.
Project website
http://www.saatdo.com
Geographical coverage *
National implementation:
Pakistan
Status *
Ongoing
from 15/12/2015
to
15/12/2022
Partners
• Centre for Agriculture and Bioscience International (CABI) Pakistan as our primary content partners • International Livestock Research Institute (ILRI) as our global content partner • GSMA (GSM Association) Mobile for Development as the key project facilitators acting as the liaison between Telenor Pakistan and content partners • Scaling Up Nutrition (SUN) • Planet Beyond Pakistan – our technology platform providers and secondary content partners • FROG Design as consulting partners for product UX and UI • Telenor Digital • Market Development Facility (MDF) • LAUNCH food
WSIS information
WSIS action lines related to this project
*
E-agriculture
Sustainable Development Goals (SDGs) related to this project
Goal 1: End poverty in all its forms everywhere
Goal 2: End hunger, achieve food security and improved nutrition and promote sustainable agriculture
Goal 3: Ensure healthy lives and promote well-being for all
Goal 5: Achieve gender equality and empower all women and girls
Goal 13: Take urgent action to combat climate change and its impacts
Goal 15: Sustainably manage forests, combat desertification, halt and reverse land degradation, halt biodiversity loss
Project type *
Programme
Website