Technology today has great importance in our lives and in society development, as it has major role in facilitating human life and increasing efficiency, productivity as well as improving quality of life. Technology has become an indispensable foundation in most countries today and it is not luxury anymore.

Saudi Arabia is undertaking the largest and most ambitious economic reform and transformation program in its history, where digitization is key enablers of these wide-ranging reforms.
One major challenge lies in building digital skills and addressing digital literacy among citizens where it is necessary to enable them with the proper use and utilization of technology, to improve the soci-economical impact.

Internet penetration has improved to reach 93% and our citizens spend on average 6:45 hours online where more than 70% of this time on social media.

On the other hand, Arabic-speakers comprise 5.8% of the users on the internet while online Arabic content is less than 0.6%, compared to other languages such as German and Russian where users are less than 2% and online content is around 6%.

Thus, we came us with the first specialized voluntary initiative in digital awarness for Arabic speaking, where more than 28 thousand speacialized ICT volunteers has joined so far, and beneficiaries exceed 7 million in the first year, with the help of tech specialists who contribute and enrich Arabic technical content and spread the digital culture to bridge the technical knowledge gap of Arabic speakers around the world through multiple tracks:
1- E-learning, A platform has been set up to train the members of the community on various technology subjects where online training contents gets created by experts and published for all Arabic speaking users to benefit from.
2- Conduct Training and hold techical events in all Kingdom’s regions through volunteers (later on will be expanded some Arabic contries).

https://attaa.sa

• International

• Youth
• Older persons
• Women
• Indigenous and nomadic peoples
• People with disabilities
• The unemployed
• The poor
• Migrants
• Remote and rural communities

The initiative scope has two main streams; one of them is Attaa platform, which can be accessed online worldwide, and the physical trainings and workshops that can be held anywhere. Therefore, our case can be applied in other countries with varies scenarios. We are working to expand the physical presence in two countreis.

Attaa is the first specialized voluntary initiative in technology field. We have built the platform and the there are more than 27k registered ICT specialized volunteers. We have created strong ecosystem to support the initiative such as securing locations kingdom-wide for training and events, establishing collaborative platform with strong team to operate. We are working on establishing Attaa association which will be an NGO that will manage the initiative and aims to create charitable endowment (waqf) to operate and fund all attaa services to ensure sustainable model and open new opportunities for future partnerships. Our charitable endowment will be investing in tech start-ups.

Attaa’s core value is to ensure inclusive and equitable quality digital awareness for all. Attaa provides access to training materials, online and in-class training materials as well as technical services to all communities without any fees, attaa targeted groups are people who have the knowledge to share and people who want to learn more about technology. Therefore, the initiative was launched to provide the trainers with all logistics, equipment and helping them giving back to their community. Trainers can be any individual or belong to tech group or any entity. One of many services attaa provides is totally-free LMS, with diverse technology fields (e.g. AI, cyber security, programming.., etc.) where anyone can access online and benefit from.