电信业动态

Rates

Advertising rates in Swiss francs (CHF)

Rates for ITU Members

Double-page spreads count as two pages.

Rates for non-ITU Members

Double-page spreads count as two pages.

Advertising in ITU News is available ten times a year.

Every advertisement appears automatically in all three-language editions (English, French and Spanish) in the language in which it is submitted, unless separate language versions are supplied.

Discounts of up to 20% off the regular rates are offered for orders of four or more consecutive advertisements.

Publication dates for each year

Technical specifications

Magazine format: An A4 publication (297 mm x 210 mm) of 40 pages on average.

Printing process: Computer-to-plate. This is a technology whereby the digital file is sent directly from an imposition program to a platesetter — hence, no need for films any more.

Print finishing: Perfect bound

Required file format: Adobe Acrobat PDF on CD-ROM

Advertisement material MUST be supplied as PDF files for PC on CD-ROM.

All fonts (typefaces) used MUST be included (embedded) in the PDF file.

A hard-copy proof of the advertisement generated from the PDF file, along with a cromalin proof, MUST be supplied at the same time for checking colours.

All colour graphics in the advertisement MUST be in a high resolution of 300 dots per inch (dpi) and MUST be set in CMYK mode.

PDF specification

• Adobe Acrobat 7.0 software should be used in creating the PDF files.

• Files must not contain RGB/LAB images or colours, but shall include only CMYK images.

• Include only high-resolution data (300 dpi).

• The original document, prior to PDF, should not contain JPEG images. Scanned images should therefore be saved as EPS or TIFF files.

• Include bleed on pages when the image area reaches the edge of the page i.e., an extra three millimetres bleed should be allowed beyond the trim size on any edge that bleeds (see advertising page dimensions above).

Copy regulations

No advertisement of a political or military nature or contrary to the objectives of the International Telecommunication Union will be accepted. The advertiser remains responsible for the content and quality of the advertisement supplied.

Payment conditions

Payment shall be made using the options described below and provided in the Advertising Order Form. Invoices will be mailed to the advertiser or the advertiser’s agent either upon request or at the time of publication. Payment must be made within 30 days of the invoice date. After this deadline, ITU reserves the right to suspend outstanding orders. Advertisers shall be held fully responsible for payment of their advertisements when these are placed through an agency. All bank charges and/or commission are to be met by the advertiser. Costs incurred by ITU in making up or modifying material will be charged to the advertiser.

Payment method

Payments should be made in Swiss francs (CHF) using one of the following methods:

• Credit card: American Express, Eurocard/Mastercard, Visa

• Bank transfer to UBS SA, ITU Geneva, Account No. 240–C8765565.0, ABA or Routing Number: UBS WCHZH12A, P.O Box 2600 CH–1211 Geneva 20

• Cheque made payable to ITU

• International postal order to the ITU postal cheque account: ITU, Geneva, 12–50–3 (for payments from within Switzerland).

Deadlines

Copy instructions, along with the advertisement material, must be sent so as to reach the ITU News Editorial Office at least one month before the date of publication (see RATE CARD).

Readership

Profile

The readership of ITU News includes senior government officials, directors-general, presidents and chief executive officers of telecommunication companies; senior executives from the broadcasting and information technology industries; senior managers, technical experts, regulatory and legal specialists, consultants and academics; and the general public that use telecommunications around the world.

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