Businesses and consumers can look forward to using Chinese characters in their website address to better reach their customers or friends who prefer Chinese web addresses. The Singapore Network Information Centre (SGNIC), the national registry for domain names, will be accepting initial registrations for Chinese Domain Names from 23 November 2009.

This opens up new options for domain names, as anyone can soon register for Web addresses such as .sg so that their target market or audience can better identify with them. SGNIC will offer these Chinese domain names at both 2nd and 3rd levels in all categories (namely, .sg, .com.sg, .gov.sg, .org.sg, .edu.sg, .net.sg, .per.sg). For instance, a 2nd level domain name would be .sg, while a 3rd level domain name would read as .com.sg.

See Press Release
Source: IDA Singapore