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Work item:
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X.tfcma
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Subject/title:
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Technical framework for countering mobile in-application advertising spam
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Status:
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[Carried to next study period]
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Approval process:
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TAP
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Type of work item:
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Recommendation
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Version:
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New
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Equivalent number:
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-
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Timing:
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-
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Liaison:
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GSMA, M3AAWG.
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Supporting members:
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China, China Telecom, KISA.
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Summary:
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Mobile in-application advertising spam is the unsolicited advertisement displayed within a mobile phone application. It can be shown on display units such as banner at the top or bottom of the screen, mobile interstitial, overlay and etc. With the fast development of mobile applications, mobile in-application advertisement has been developing rapidly. Filtering unwanted or malicious advertisements is often challenging. Although many countermeasures have been proposed and implemented, they all suffer from theoretical limitations and drawbacks, and we still face a high volume and a high portion of mobile in-application advertising spam. Therefore, it is necessary to establish a practical framework for countering mobile in-application advertising spam, which can reasonably integrate all the advantages of countermeasures.
Recommendation ITU-T X.ftcma provides a technical framework for countering mobile in-application advertising spam.
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Comment:
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-
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Reference(s):
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Historic references:
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Contact(s):
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| ITU-T A.5 justification(s): |
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First registration in the WP:
2015-09-22 09:48:19
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Last update:
2016-09-15 18:35:26
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