1
Scope
2
References
3
Definitions
3.1
Terms defined elsewhere
3.2
Terms defined in this Recommendation
4
Abbreviations and acronyms
5
Conventions
6
Advertising system logical services
6.1
Ad management service (ADM)
6.2
Ad decision service (ADS)
6.3 Content
information service (CIS)
6.4 Placement
opportunity information service (POIS)
6.5 Subscriber
information service (SIS)
7 Logical
service configurations
8 XML Message
data
8.1 XML
layering
8.2 XML
namespace
9 Transport
mechanisms
9.1 Paired
messages
9.2 Registration
messaging
9.3
Query messaging
9.4
Service status and service check messaging
Bibliography