The ITU-T H.741.x series of Recommendations defines a foundational platform for audience measurement (AM) of IPTV services. They focus on the interface between terminal devices and an audience measurement aggregation function.
The AM platform integrates a method for end users to report personal information, and is designed to easily add time-shifted and interactive services, and non-terminal device measurement points. While the ITU-T H.741.x series allows the implementation of audience measurement for IPTV services, its mechanism may be equally applicable to non-IPTV services.
The design philosophy in the ITU-T H.741.x series is focused on scalability, minimizing the use of resources, security, flexibility to support a variety of service provider deployments, and rich privacy support to meet emerging regulations and legislation.
This Recommendation, ITU-T H.741.3, specifies audience measurement for IPTV distributed content services, in particular, Linear TV services. It describes Linear TV-specific configuration, metadata and data structures used in the payload of AM messages. The informative appendices discuss Linear TV-specific implementation considerations, provide examples, and discuss capabilities and profiles.