Summary
The ITU-T H.741.x series of
Recommendations defines a foundational platform for audience measurement (AM)
of IPTV services. They focus on the interface between terminal devices and an
audience measurement aggregation function.
The AM platform integrates a method for
end users to report personal information, and is designed to easily add
time-shifted and interactive services, and non-terminal device measurement
points. While the ITU-T H.741.x series allows the implementation of audience
measurement for IPTV services, its mechanism may be equally applicable to
non-IPTV services.
The design philosophy in the ITU-T
H.741.x series is focused on scalability, minimizing the use of resources,
security, flexibility to support a variety of service provider deployments,
and rich privacy support to meet emerging regulations and legislation.
Recommendation ITU-T H.741.2 specifies
the data elements and structures of the payloads used in audience measurement
messages.
Amendment 1 adds an XML schema on the
data structures of audience measurement for IPTV services.
Corrigendum 1 replaces the XML namespaces
for audience measurement data structures in Appendix I. The namespaces
were defined as URNs but should adopt the format of URLs, according to the ITU‑T
Authors' Guide for drafting ITU-T Recommendations.
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