The ITU-T H.741.x series of Recommendations defines a foundational platform for audience measurement (AM) of IPTV services. They focus on the interface between terminal devices and an audience measurement aggregation function.
The AM platform integrates a method for end users to report personal information, and is designed to easily add time-shifted and interactive services, and non-terminal device measurement points. While the ITU-T H.741.x series allows the implementation of audience measurement for IPTV services, its mechanism may be equally applicable to non-IPTV services.
The design philosophy in the ITU-T H.741.x series is focused on scalability, minimizing the use of resources, security, flexibility to support a variety of service provider deployments, and rich privacy support to meet emerging regulations and legislation.
This Recommendation, ITU-T H741.1, specifies the operations of AM, including procedures prior to configuration of terminals, configuration of terminals, reporting by terminals, security mechanisms, and recovery from abnormal situations. Informative Appendices I-VII discuss discovery metadata, implementation considerations, examples, permission levels, vendor considerations, alternative privacy schemes, and discuss capabilities and profiles.
Amendment 1 (2013) adds XML schema on audience measurement service discovery in new Appendix VIII and XML schema instances for TD-AMF configurations, reports and permits in new Appendix IX.