This Recommendation | International Standard represents an evolution of the existing video coding standards (ITU-T H.261, H.262, H.263, and H.264) and it was developed in response to the growing need for higher compression of moving pictures for various applications such as Internet streaming, communication, videoconferencing, digital storage media, and television broadcasting. It is also designed to enable the use of the coded video representation in a flexible manner for a wide variety of network environments.  The use of this Recommendation | International Standard allows motion video to be manipulated as a form of computer data and to be stored on various storage media, transmitted and received over existing and future networks and distributed on existing and future broadcasting channels.

This Recommendation was developed jointly with ISO/IEC JTC 1/SC 29/WG 11 (MPEG) and corresponds in a technically aligned manner to ISO/IEC 23008-2.