| |
|
The Digital Home
This briefing note is prepared as background information for the Forum
at ITU Telecom World 2006. This is part of a series of articles
providing an analysis of some of the hot topics in the Programme.
The digital home of the future is likely to have access to the world’s
largest library, the largest movie collection and a complete range of sporting
events, all delivered over a broadband IP-based network. The digital home will
also have dozens of in-built computing and communication devices using sensors
and RFID tags that are able to monitor and modify the surrounding environment
in accordance with the needs of the household members. But the challenge
remains how to make all of this work, and how to make information accessible
around the home, so it can be used as easily by Grandma as by the tech-savvy
teenagers in the household.
Figure 1: Players in the digital home
Who Are the Players?
"Digital home" has two main implications: connected entertainment and
automation. Although the automation of the home is considered as a long-term
goal (see also the article on Ubiquitous Network in this series), it is in
the field of distributing digital entertainment to all the different parts of
the home where much of the current action is taking place.. Players in the
digital home market are as diverse as the services and products they offer.
The overall direction is towards convergence. PC makers want their products
to be the digital entertainment hub, while consumer electronics and game
console makers envisage their own products playing that role. Software
providers want their products to be the main interface for the same hub.
Because connectivity in the digital home will most likely be IP-based, telcos
and cable companies all want their services to be the backbone of the digital
home. Using this IP-enabled network, content providers and internet firms
want to use exploit this new opportunity to sell their services and products.
As markets converge, different industries may find themselves competing,
cooperating or even merging. For instance, Intel and Microsoft, the two traditional partners in manufacturing the PC,
have found new partners in
Yahoo! and Time
Warner, to ensure that their products and services come with attractive
digital content. The network equipment company, Cisco, has acquired a TV set-top box maker, and
TiVo, a manufacturer of hard-drive
recording devices, is developing its own software. Apple, a PC maker and software provider, is now
moving into consumer electronics with the iPod.
The term "Multiple Play" is sometimes used to describe the network side of
convergence. Telcos, cable companies, broadcasters, and mobile network
operators are increasingly offering multiple services. The Digital Living
Network Alliance (DLNA) is trying to harmonize standards operated by different
devices. In the Republic of Korea, in coordination with
the Ministry of Information and Communications (MIC), network operators
SKT and KT are taking a
lead in establishing two digital home consortia. Each consortium comprises a
number of industry players including telcos, broadcasters, construction
companies, consumer electronics, network infrastructure providers and content
providers.
Some statistics show positive signs of growth in the digital home market.
Unit shipment of consumer electronics Hard-Disk Drives were estimated at 16.7
million in 2005, more than double that of the previous year (Figure 2, left) as
more and more users employ them to store their digital content (Figure 2 right).
The availability of convenient means for time-shifting (and place-shifting) of
viewing will, in turn, promote further demand for entertainment delivered over
IP enabled networks.
Figure 2: Home server market and Estimated Users
Unit Shipments of Consumer Electronics Hard Drives (2003-05) and the Percentage of Digital Content Stored on Home Computers/Hard Drives
Source: Adopted from "Media Servers in the Digital Home", Park Associates 2006.
Key Challenges: Interoperability and Usability
In building the digital home, interoperability and ease of use remain as key
challenges since consumers, not systems are the main target. Seamless digital
solutions for business users usually assume a certain level of expertise for
installation and use. But for products aimed at the consumer market, a
different approach is necessary, with an emphasis on convenience and ease of
use. In addition, when hardware is offered by multiple different companies,
they are likely to use different digital rights management (DRM) systems. For
example, downloaded music may work on one digital music player but not on
another. Wireless frequencies for exchange of information may also differ
between devices or services. That might mean that the 'convergence' in the
digital home is more likely to be a 'collision'. Such a situation might be
prevented where digital home products and services are based on open standards,
agreed at the international level .
As ICTs merge with consumer electronics, many different skills need to be
combined together. How can this be done most effectively? Does the ICT
industry really understand what consumers want? Can the existing wiring of
the home be used to distribute information resources? Are wireless networks
the best solution for linking together the different members of the household,
and the different rooms? What level of market demand is likely to develop for
"domotics", or home automation? These are just some of the questions that
will be raised on the exhibition floor and during the Forum at ITU Telecom World
2006.
Relevant Sessions on "The Digital Home" at ITU Telecom World 2006
Key Speakers on relevant sessions on "The Digital Home" include:
- Key Speakers on relevant sessions on "The Digital Home" include:
- Mr David Barrett, Partner, Simmons & Simmons, United Kingdom
- Mr Shen Chang Chao, Vice President, Enterprise and Consumer Electronics, Hong Kong Applied Science and Technology Research Institute Company Limited, Hong Kong, China
- Dr Franc Dolenc, Director of Products & Solutions, Iskratel, Slovenia
- Mr John Giere, Chief Marketing Officer, Lucent Technologies, United States
- Mrs Laina Raveendran Greene, Chief Executive Officer, GetIT, Singapore
- Mr Pieter Knook, Senior Vice President, Mobile and Embedded Devices, Communications Sector, Microsoft Corporation, United States
- Mr John Leonard, Vice President of Business Strategy and Offer Management, Network Solutions Group, Lucent Technologies, United States
- Dr Norman Lewis, Director of Technology Research, Orange Home UK plc, United Kingdom
- Mr Paul Reynolds, Chief Executive Officer, BT Wholesale, United Kingdom
|
|