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 ITU Workshop on Digital Signage
 Tokyo, Japan, 13-14 December 2011 Contact: tsbworkshops@itu.int
Introduction
At the kind invitation of the Ministry of Internal Affairs and Communications (MIC), Japan, ITU organized a Workshop on Digital Signage from 13 to 14 December 2011 at the Akiba Hall, (5th Floor of Akiba Plaza), Tokyo, Japan.
Background
Digital signage service has come into widespread use worldwide by placing large-size display terminals at stations, airports, shopping centres and office complexes. A recent trend points to a wide use of small-size display terminals and digital photo frames for digital signage at retail shops, supermarkets, etc. The system architecture of the service has moved from the stand-alone type to the network type with various, heterogeneous digital signage display terminals connected to a broadband network.

Standardization is fundamental to reduce the cost of equipment and ensure interoperability. For example, appropriate signage distribution mechanisms and strategies may be needed for cost-effective signage usage by advertisers and shop owners. In response to this, studies towards the standardization of digital signage services started in March 2011 within ITU-T Study Group 16.
Objectives
This workshop shared ideas and provided insight on advanced digital signage service features and requirements, current best practices and existing standardization activities of key players. The workshop also shared digital signage service use cases and common challenges to the widespread deployment of the digital signage service as a new service over broadband networks.
Target Audience
  • Advertising providers, content holders
  • Network providers, communication common carriers
  • Business operators of digital signage platforms
  • Digital signage software vendors
  • Digital signage terminals manufacturers, displays manufacturers, media players developers
  • Standards Developing Organizations working on Digital Signage
  • Policymakers, regulatory authorities dealing with Digital Signage
  • Anyone familiar with and interested in Digital Signage
Remote participation
Remote participation to this event was provided using Adobe Connect.
Survey
Please take a few minutes to respond to the following survey, which is designed to assess your satisfaction with this event. Information that you provide will be treated confidentially (only overall ratings will be published). Thank you for your time.

RELATED INFORMATION DOCUMENTATION and REGISTRATION
General Information
  • Organized by: ITU
  • Hosted by: MIC, Japan
  • Date: 13-14 December 2011
  • Venue: Akiba Hall
    Akiba Plaza, 5th floor
    3 Kanda-neribeicho,
    Chiyoda-ku,
    101-0022 , Tokyo, Japan
    Tel: +81 3 5209 6285
    Fax: +81 3 5209 5261
  • General Information (including hotel information, transportation, visa and health requirements) [Updated on 3 November 2011]
  • Visa requirements (including Application form)
  • Host country contacts:
    • Mr Shigeo OKAMOTO and
      Mr Yoshiaki TOMIOKA
      Standardization Division
      Global ICT Strategy Bureau
      Ministry of Internal Affairs and Communications
      Email: digital-signage-ws@ml.soumu.go.jp
Related Topics, Study Groups, Organizations
Convening Letter, Registration and Programme
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Hosted by:   Supported by:  
   
In partnership with:
 
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Gold sponsors:
 
 

 

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Updated : 2012-03-12