| The Fully Networked Car, A Workshop on ICT in Vehicles |
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Rudi Nawratek
Intel Corporation, Germany
Tel. 08106/ 306 471
Weidenstr. 12
85598 Baldham
Born in Hamburg , 20th January 1966 |
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| Session 1: |
Business Model Discussions |
| Title of Presentation: |
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| Education: |
| 1985 |
HighSchool , Abitur in St Wendel, Saarland |
| 1985 - 1986 |
German Army |
| 1987 – 1991 |
University Trier and Mannheim
Study of ( Betriebswirtschaftslehre) economics; parallel working at AGISPED |
| Job career: |
| 1991 – 1993 |
Kombiverkehr KG Frankfurt
Sales Rep and Team lead ( stand in for Sales Manager), Revenue DM 270 million ; Trainer for New Hires of Kombiverkehr |
| 1993 – 1995 |
Sales Rep Siemens AG, PKN Frankfurt
Sale of Telekommunikationsanlagen and Networks
Team leader ( 4 sales) |
| 1995 - 07/96 |
Self Employed , Belconstruct, Chemnitz / Dresden
Consulting for large communication, network , telco projects |
| 1996 – 1997 |
Parametric Technology GmbH, Sales Manager in Hamburg
Sales of Pro/ Engineer – 3D CAD Solution for Automotives and Automotive Suppliers / Manufacturing Industry |
| 1997 – 1998 |
Sales Manager Pott Datennetze, Hamburg
Direct Reports 5 , sale of Network Solutions, Software, Internet Services |
| Since 01/ 1999 |
Intel Corporation, Munich , Germany |
| 01/99 – 12/00 |
First Corporate Account Manager Intel Reseller Channel Organisation for Central Europe
build for Intel a new market , sale of Intel- Network Systems ( Switches, Routers, Hubs) , Software , responsible for Germany, Switzerland, Austria
Direct sales to end customers, but also build of a Reseller Channel for Intel´s new products; Start of Telemarketing activities, generating leads for the Partners, working on Top leads together with Partners.
Teamlead other CAM´s |
| 12/00 – 10/03 |
Business Development Manager Manufacturing: Customers: BMW, Audi, Volkswagen, DaimlerChrylser, BOSCH, BAYER, BASF, ThyssenKrupp, Henkel, Heidelberger Druck, Infineon, Opel , Ford , Siemens,
- work on large projects > $ 10 million, generate new business for HW OEM´s but also ISV´s ( Intel Partners )
- influencing and managing a revenue of $ 45 to 60 million for Intel
- founding Mobile / Wireless Councils with Top customers
- building the High Performance Market and Business for Intel Corporation
- building the ww first Intel team for Car Infotainment, Telematics and Car IT: support the extreme growing Navigation – PDA – bundle business, work on optimizations of the solutions, generate further market demand for this solutions by Press and Marketing actions.
- Extend the Automotive team
- influence Intel´s Productmarketing to fulfill the customers needs
- managing international virtual teams to get large projects closed, issues fast resolved
- manage external HW OEM´s as Sales Manager to generate joint revenues
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| since 10/ 03 |
Business Development Manager Automotive + Car Infotainment . Customers: BMW, Audi, Porsche , Bosch, Opel GM, Ford EMEA
Intel´s Management Award: BDM of the year 2003
Responsible for the Car IT / Car Infotainment business and market development worldwide.
Developing Go To Market plans for Car Infotaniment HW and SW – vendors, influencing all decision making Management levels at Automotives and most important Automotive Suppliers.
Major Success: ww first certified Intel based Car PC in sale by BMW ( BMW M 7series ) since Oct 04 .
Win of first $ 72 million Intel revenue with Car Infotainment solutions ( Navigation bundles )
Connect After Market Business with Automotives to work on a first Standard for Mobile Devices as PDA´s, Smartphones, Mobile PC´s etc , to connect them easily and based on standards in the car + to use the content in the car |
| Languages: |
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English very good,
French + Spanish basic knowledge |
| Others: |
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Other Trainer Certification , Intel Spokesperson, External Management Training done ( Käser Training ) |
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