| The Fully Networked Car, A Workshop on ICT in Vehicles |
A B S T R A C T |
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| Speaker: |
Joyce Wenger
Booz Allen Hamilton |
| Session 1: |
Business Model Discussions |
| Session Moderator: |
Mr. Michael Noblett, Chairman of ISO TC-204, SEI Information Technology |
| Title of Presentation: |
Business Models for Vehicle Infrastructure Integration |
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The US VII (Vehicle Infrastructure Integration) initiative will be used as the basis for discussing business models. The VII program is investigating the potential for 2-way, vehicle-to-vehicle and vehicle-to-roadside communications to provide a new suite of services to the operators of automobiles, trucks and buses. Various stakeholders, including automobile manufacturers, the US Department of Transportation, state and local highway departments, deployers and managers of the roadside infrastructure, telecommunications companies, application providers, and others, all have an interest in developing compatible models for VII to deal with financing, maintenance, for profit services, and other applications. A systems perspective is needed to address the technical, economic, cultural, and political challenges. This presentation will discuss some of the constraints, needs, and issues that must be addressed by each of the stakeholders in the development of appropriate business models to support the deployment and sustainable operations of the VII. |
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