Apple's new video iPod launched in the first
half of October uses the ITU-T H.264 video codec.
for the standard goes back some years. As early as 2002, Tim Schaaff, vice
president of the interactive-media group at Apple Computer Inc., speaking at
industry event IBC, said H.264 is
"no doubt the best codec there is, offering a great coding
video compression standard (full name H.264 or MPEG-4 pt.10/ AVC) jointly
developed by ITU-T and the Moving Picture Experts Group (MPEG) is now being deployed
in products from companies including Apple, Sony, BT, France Telecom, Intel,
Motorola, Nokia, Polycom, Samsung, Tandberg and Toshiba.
is the first truly scalable video codec, delivering excellent quality across
the entire bandwidth spectrum - from high definition television to
videoconferencing and 3G mobile multimedia. The dramatically increased
compression performance of H.264 will enable existing applications like
videoconferencing, streaming video over the Internet, and digital television on
satellite and cable to offer better quality video at lower cost. It will also
allow new video applications such as high-definition TV (HDTV) broadcasts,
high-definition films on DVD, video on mobile phones, and videoconferencing
over low bandwidth connections that were previously impractical because of
economics or technology.