At an early December meeting of ITU-T's Study Group 2
agreement on the allocation of a high-revenue international short message
service (SMS) number to two international organisations for the purpose of
fundraising was made. An official announcement in ITU-T's Operational Bulletin
will be made following the decision of the Director of the Telecommunication
The number +979 0767 was granted following a request from the United
Nations International Children Emergency Fund (UNICEF) and the International
Federation of the Red Cross and Red Crescent Societies (IFRC). It will allow
the two organizations to launch relief campaigns across national boundaries,
and will encourage regular donations by introducing a recognisable and
non-changing number. The 767 portion of the number spells out SOS.
Texting emerged as a popular way to contribute to relief efforts during
fundraising for the earthquake in Bam,
Iran, 2003 and
the 2004 Asian tsunami.