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 Friday, 21 October 2005

Apple's new video iPod launched in the first half of October uses the ITU-T H.264 video codec.

Apple’s support for the standard goes back some years. As early as 2002, Tim Schaaff, vice president of the interactive-media group at Apple Computer Inc., speaking at industry event IBC, said H.264 is "no doubt the best codec there is, offering a great coding efficiency."

The video compression standard (full name H.264 or MPEG-4 pt.10/ AVC) jointly developed by ITU-T and the Moving Picture Experts Group (MPEG) is now being deployed in products from companies including Apple, Sony, BT, France Telecom, Intel, Motorola, Nokia, Polycom, Samsung, Tandberg and Toshiba.

H.264/AVC is the first truly scalable video codec, delivering excellent quality across the entire bandwidth spectrum - from high definition television to videoconferencing and 3G mobile multimedia. The dramatically increased compression performance of H.264 will enable existing applications like videoconferencing, streaming video over the Internet, and digital television on satellite and cable to offer better quality video at lower cost. It will also allow new video applications such as high-definition TV (HDTV) broadcasts, high-definition films on DVD, video on mobile phones, and videoconferencing over low bandwidth connections that were previously impractical because of economics or technology.