ITU has given first stage approval (consent) to a new standard that enables an IPTV end user to locate and subscribe to content coming from different, independent service providers.
The standard will enable a greater deal of choice for end-users and will help service providers offer a more competitive package.
Recommendation ITU-T H.770 - Mechanisms for service discovery and selection for IPTV - describes the mechanisms for service provider discovery, service discovery and selection. Services such as linear TV and video-on-demand are addressed with metadata that describes programming and delivery protocols detailed.
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