Government agencies are increasingly using social media to engage with citizens, share information and deliver services more quickly and effectively than ever before. But as social content, data and platforms become more diverse, agencies have a responsibility to ensure these digital services are accessible to all citizens, including people with disabilities.
Accessible, universal technology ensures the success of people with disabilities in the workplace. A lack of accessible technologies constitutes a major barrier to the employability and productivity of persons with disabilities. Increasingly employers use social media in recruiting and in the workplace and, as not all social media platforms are accessible, according to the U.S. Government, this practice excludes the 20 percent of the U.S. population living with a disability.
To address this issue, as part of the U.S. Department of Labor’s Office of Disability Employment Policy (ODEP), the U.S. General Services Administration’s Office of Citizen Services and Innovative Technologies and the Social Media Accessibility Working Group have developed a Toolkit of best practices in social media accessibility.
This guide to Improving the Accessibility of Social Media in Government was created with the input of social media leaders and users across government and the private sector. It is a living document containing helpful tips, real-life examples and best practices to ensure that your social media content is usable and accessible to all citizens, including those with disabilities.
To begin exploring the Toolkit, simply select from this table of contents:
- Who Developed This Toolkit?
- Why Is The Accessibility Of Social Media So Important?
- What You Will And Won’t Find In This Toolkit?
- General Social Media Accessibility Tips
- Platform-Specific Social Media Accessibility Tips – e.g., Facebook, Twitter, YouTube, Vine, Blogs, etc.
- Additional Resources
- How To Provide Feedback or Contribute Content To This Toolkit Further details