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 Wednesday, April 30, 2014
London Schoolgirls Build Mobile Apps in Tech City on Girls in ICT Day

The GSMA hosted an interactive app building workshop to celebrate Girls in ICT Day, the ITU’s annual global initiative to empower and encourage young women to consider studies and careers in ICT. A class of 13-year-old schoolgirls from east London school Bethnal Green Academy visited creative hub BL-NK in London’s Tech City to gain perspectives and insights from four successful women in technology and to build their own mobile apps.

Speakers at the event included:
- Maria Molina, Principal, Communications, Media & Technology, AT Kearney
- Ranwa Sarkis, Head of Sales Operations, Facebook
- Anne Bouverot, Director General, GSMA
- Lucy Paine, Junior Project Manager, Telefónica

Each speaker shared their personal experiences and offer words of advice to inspire the young female audience, a number of whom have yet to decide on their GCSE subjects. Members of the GSMA will also work with groups of students to mentor them for the day and share their own personal insights and experiences of working in the mobile industry. The aim of the event was to encourage these students to consider taking STEM (science, technology, engineering and mathematics) subjects and to explore the exciting and varied career opportunities in technology.

“There is much more to be done to encourage girls to pursue learning in subjects such as engineering and computer science, which open up possibilities of working in exciting careers in technology,” said Anne Bouverot, Director General, GSMA. “Mobile is a particularly dynamic and vibrant area right now and it can also open up career opportunities across a range of industry sectors, for example, creating connected cars, advancing mobile commerce or even designing the master plan for a smart city. We are delighted to support the ITU’s Girls in ICT Day to help develop those critical science, technology and math skills that can serve as a foundation for a variety of careers”.

“I warmly welcome the GSMA’s Connected Women initiative to help close the ICT skills gender gap and attract and retain female talent in the mobile industry. The continued growth and development of vital tech skills and expertise in London and our major cities will ensure the future of the UK digital success story,” said Joanna Shields OBE, Chairman of Tech City UK and UK Ambassador for Digital Industries. “Digital innovation is helping us reimagine entire industries, generate economic growth and create new jobs. I hope that today’s app workshop in Tech City will inspire local schoolgirls to study STEM subjects as foundation for future, exciting careers in the technology sector”.

A range of apps will be developed by the schoolgirls:

- Beat the Bullies – resources and videos to help children who are being bullied or who think their friends are in trouble
- Local Lowdown – activities to do in their local area including shops, socialising and maps
- My Digital Hero – pick someone they look up to (anyone from Lady Gaga to Emma Watson) and create an app dedicated to her, featuring videos, quotes and pictures
- Top Tech Tips – create a set of tips and tricks for new users of a specific technology (e.g. Facebook, iPhone)

The Connected Women programme is focused on creating global awareness of the business case for greater involvement of women in the mobile industry and to motivate the sector to take positive action. In addition to that workshop, the Connected Women programme has hosted other successful events in Barcelona, London, New York and Shanghai. To find out more about the GSMA Connected Women initiative, visit www.gsma.com/events/connected-women

(Source: GSMA)