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 Tuesday, February 25, 2014
ITU commits to empowering women over the air waves

World Radio Day 2014 brings attention to women's empowerment and encourages radio broadcasters to promote access to information, freedom of expression and gender equality over the airwaves.

ITU Secretary-General Hamadoun I. Touré said, “Radio is an effective means of reaching out to people everywhere. By providing information in a timely manner, it empowers people in every corner of the world, in particular women, to meet their goals of sustainable development. Innovations in radio technology, which are under constant development at ITU, will make this medium increasingly relevant”.

13 February marks the day UN Radio was founded in 1946. Today, UN Radio continues to reach millions of people around the world, with daily broadcasts in the six official languages of the United Nations plus Portuguese and Kiswahili. Through partner stations around the globe, via the Internet and through new media, UN Radio highlights the efforts, achievements and challenges of the United Nations in dealing with pressing global issues, such as, sustainable development, peace and security, human rights, humanitarian affairs, and women’s equality and empowerment.

In January 2013, the United Nations General Assembly formally endorsed UNESCO’s proclamation of World Radio Day following a request from the Academia Española de la Radio of Spain.

Radio is an effective medium to reach a wide audience and a very effective communication tool. Radio broadcasts by networks and community radio stations play a very important role in reaching out to people living in remote rural settlements around the world and is particularly indispensable in emergency communication and disaster relief.
“World Radio Day celebrates audio broadcasting and seeks to improve international cooperation among radio broadcasters while encouraging decision-makers to create and provide access to information through radio,” said Mr François Rancy, Director of ITU’s Radiocommunication Bureau. “The occasion draws attention to the unique value of radio, which is currently taking up new technological forms and devices such as digital and online broadcasting”.

The ITU body dealing with the broadcasting service, ITU-R Study Group 6, focuses on worldwide broadcasting roaming and accessibility to these services – which include vision, sound, multimedia and data services intended for delivery to the general public – and plays a leading role in the advances being made in these technologies.

(Source: ITU Newsroom)