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 Tuesday, October 29, 2013

Do you have a winning product or service for women?

Submit an entry by 29 November to win the GSMA mWomen Global Mobile Award

The GSMA mWomen Programme aims to increase resource-poor women’s access to and use of mobile phones and life-enhancing mobile services in low- and middle-income countries. Launched in October 2010, the initiative is a key industry response to the findings of the GSMA and The Cherie Blair Foundation for Women’s Women and Mobile: A Global Opportunity study, which estimated that 300 million fewer women subscribed to mobile than men, suggesting a US$ 13 billion missed market opportunity.
Today, the GSMA mWomen programme objectives are to:

- Encourage industry to serve resource-poor women
- Increase availability of life-enhancing value-added services
- Promote solutions to women’s barriers to usage.

The programme pursues these objectives by offering seed funding and consulting support to help mobile operators and non-governmental organizations (NGOs) design and launch products and services to increase women’s access and use of mobile. The programme also generates and shares insights on the commercial and social value of serving women, as well as emerging lessons about economically sustainable ways to serve women with mobile at scale.

The GSMA mWomen Award celebrates products, services, distribution models, devices, applications or other innovations that increase mobile access and use by resource-poor women in low- and middle-income countries. For example, in addition to winning this prestigious award last year, Ooredoo’s Asiacell increased the proportion of women in its subscriber base from 20% to 40%, reaching nearly two million women, through its suite of products and services for the women of Iraq.

Shortlisted candidates will be published by the GSMA in January 2014, and one winner in each category will be announced at the Mobile World Congress in Barcelona on Tuesday 25th February 2014.

Further details