A new study commissioned by Intel Corporation and conducted by Penn Schoen Berland examining global attitudes toward technology innovation challenges existing perceptions on technology champions and hotspots. The research reveals millennials (ages 18 to 24) are the least enthusiastic about technology today yet are optimistic for future technology that delivers a more personalized experience, while women in emerging markets are the most optimistic about innovations in technology.
The "Intel Innovation Barometer" reveals millennials globally show a stark contrast to their reputation as digital natives who can't get enough technology in their lives. A majority of millennials agree that technology makes people less human and that society relies on technology too much.
However, millennials also believe technology enhances their personal relationships (69 percent) and have great hope that innovations will positively impact education (57 percent), transportation (52 percent) and healthcare (49 percent). This generation is also slightly more willing than their oldest cohorts to anonymously share birth dates, GPS records and online shopping history if it helps to improve experiences.
"At first glance it seems millennials are rejecting technology, but I suspect the reality is more complicated and interesting", said Dr. Genevieve Bell, anthropologist and director of Interaction and Experience Research at Intel Labs. "A different way to read this might be that millennials want technology to do more for them, and we have work to do to make it much more personal and less burdensome".
Millennials want future technology to make life better, more simple and fun. Eighty-six percent believe technology innovation makes life simpler, and more than one-third think technology should know them by learning about their behavior and preferences. They want experiences that help them stay in the moment and be their best selves.Women Carry the Tech Torch
The survey revealed that older women and those living in emerging markets are enthusiastic about the role of technology in their lives. Globally, women over 45 years of age are slightly more likely than younger women to say that people don't use enough technology. They also are more likely to say that technology makes people more human, helping to deepen their relationships.
These female tech fans are even more pronounced in emerging markets such as China, where more than 7 out of 10 women over the age of 45 believe people don't use technology enough. Women in emerging markets across ages believe innovations will drive better education (66 percent), transportation (58 percent), work (57 percent) and healthcare (56 percent). Women in emerging markets would be willing to embrace technologies others may consider to be too personal to improve their experiences: software that watches their work habits (86 percent), students' study habits (88 percent) and even smart toilets that monitor their health (77 percent).
"Women historically have become avid users of technology when that technology solves a problem, helps us organize our lives and that of our families as well as aids us in saving time and time shifting", added Bell. "I have to wonder whether this data is showing that women are optimistic because they see technology innovation that is starting to deliver on the promise of better fitting into the rhythms of our days, helping with our specific concerns and needs, and creating new compelling experiences that women and men alike will find valuable".
(Source: Intel Newsroom