The GSMA has announced last week a ground-breaking cooperation between government partners including the Philippines Department of Education (DepEd
) and the Technical Education and Skills Development Authority (TESDA
), along with Digitel Mobile Philippines Inc. (DMPI
), Globe Telecom
, and Smart Communications
In a joint collaboration for mEducation
, the GSMA will be working with the Philippines government agencies and all mobile network operators across the K-12 spectrum to provide up to one million Filipino out-of-school youths (OSYs) with additional opportunities to access education, including technical vocational (tech-voc) education, via mobile media. The operators are co-operating to complement the efforts of multiple government agencies by extending knowledge to OSYs, especially those in underserved areas and geographically isolated communities, with the support and reach of mobile technology. The National Statistics Office of the Philippines reports that in 2011, there were at least 6.24 million out-of-school youths in the country.
“We are excited to be acting as advisor for this mEducation initiative, providing support to include best practice and business model expertise to the project,” said Irene Ng, Head of Asia, GSMA“. Never before has such an ambitious mEducation collaboration taken place in the Philippines, involving all three mobile network operators and two key government agencies. The Asian mEducation market is projected to reach $6.8 billion by 2017. Initiatives such as this, especially involving multi-stakeholder partnership, will drive even greater growth and help to accelerate achievement of the desired objectives for such programmes”.
Mobile technology is uniquely positioned to help bring education solutions to learners, including OSYs, in the Philippines. The country has a very high adoption of mobile technology and is known as the ‘SMS capital of the world’, with Filipinos sending over two billion messages every day. The mobile penetration rate in the country was 105 per cent by the end of 2012 and the smartphone penetration rate nearly tripled between 2010 and 2011, growing from nine per cent to 24 per cent.
The GSMA’s global mEducation project aims to accelerate the adoption of mobile education solutions, particularly mobile-enabled portable devices, such as e-Readers and tablets. It forms part of the GSMA vision of a ‘Connected Life’, a world where everything intelligently connects via mobile networks, delivering rich services to businesses and consumers in every aspect of their lives.