As part of its ongoing commitment of developing Egypt through technology, Intel took a leap forward to reduce the digital illiteracy in Egypt at the difficult times that the country is going through politically. Intel will deliver educating initiative "Evolve your Life, live it with strength
" on the importance of technology, latest technologies in the market and entrepreneurship trainings to Egyptian youth through a 2 months roadshow to Egyptian governorates to bridge the gap between the knowledge that students acquire during their academic study and the practical experience required by the labor market in both the public and private sectors.
As societies mature and people express themselves through their spending, technology is a status symbol that plays to their needs and helps them show how they are ahead of others. Proportion of individuals in urban areas using computer reached 41.1%, while the proportion of individuals in rural areas using computer reached 29%. Intel believes that technology opens up a world of opportunities for people from education, career, to entertainment and social life, as there is good growth for technology penetration potential in Egypt. During "Evolve your Life, live it with strength" technology awareness initiative will reach out across six governorates (Alex, Cairo, Mansoura, Minya, Tanta, Zagazig) through series of educational activities to provide opportunities for young learners to obtain key skills needed for tomorrow's success, with a focus on the importance of technology use, problem solving, critical thinking and collaboration which will increase technology knowledge and innovation capacity in the market to meet the immediate employment needs in the market and to develop the Egypt's labor market efficiency which currently marks 119 from 148 globally.
"We live in a world of opportunities. It starts with the potential we all have inside to succeed, connect, and be inspired. Intel's mission is to deliver technology advancements that become essential to the way we work and live. We truly believe that technology can play a huge role in ending the digital divide in Egypt and driving personal growth, be it in developing job skills or providing easy access to quality education, healthcare and critical government services. Our quest is to bring nation awareness for digital literacy by pursuing their passions to promote social progress and to successfully compete in the global marketplace." Stated Ahmed El Zoghby, Market Development Manager, Intel Egypt.
According to a research conducted by Intel Egypt, Egyptian youth are lacking the main importance of technology use in education and career building as it is consider a luxurious device; around 68% purchase devices to stay only up to date, 48% use devices for gaming only and 24% are not prioritizing devices purchase in their lives. Throughout everyday life, technology is universal and Intel understands this. When buying a computer for the first time, choice of device will come down to what the needs and requirements are. Intel's mission is to create awareness about the different technology usage and to delight its customers by delivering technology advancements that become essential to the way they work and live which will improve Egypt's Technological readiness which currently ranks 100 from 148 countries globally.
"The world is changing rapidly, PCs open your eyes to what is happening globally and help you expand your knowledge of the world. We believe consumers should enjoy a wealth of choice across the devices they use to keep in touch socially, stay in the know, get entertained, work and play". Added Ahmed El Zoghby, Market Development Manager, Intel Egypt.
Egypt is one of the highest-growth potential IT markets in the Middle East as it has a 7.89% yearly growth of internet users in Q1 2013 estimated internet users of 33.34 million compared to 30.90 million at the end of Q1 2012 and Internet penetration reached 40.09%. People in developing economies are keen to connect to the internet and seek out the opportunities for learning, entrepreneurship, creativity and socializing. Intel will channel the potential we all have inside to succeed, connect, and be inspired, by giving access to entertainment, education, and being connected with others. It empowers people who are purchasing technology for the first time through its innovation and choice in devices.