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 Monday, February 18, 2013
On the occasion of Safer Internet Day, held yesterday (05 February ) in over 70 countries worldwide, the ICT Ministry launched six television commercials as part of the outreach strategy of responsible and safe use of the Internet in Colombia.

Lola, Abelardo and  Elmo from Sesame Street are some of the stars of the commercials that launched MinTIC through “En TIC Confío”(I trust in ICT) strategy, which seeks to counter the risks in the network.

These promotions were conducted in partnership with Sesame Workshop and Channel Tr3ce. They are designed to raise awareness of the benefits and opportunities of Internet safety, so children do not fall into bad habits and be attacked.

The commercials are presented under the brand 'Monsters in Red' and initially launched four conferences:

1. When you want to chat online
2. Put down the video games and go out and play
3. With Internet there is no distances
4. What precautions do you take to surf on the web?

Similarly, “En TIC confío” advances the following campaigns "Ciberpapaya and Cibercuidado", directed to a larger population, which seeks to exemplify overconfidence, exposure and overexposure that youth and adults have in Internet use.
"We are convinced that Internet is not bad, bad is the use that we can give them, so in MinTIC we constant work in developing content that alert and prevent the dangers and risks in the network", said the Deputy of ICT of Colombia.

(Source: MINTIC Colombia)