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 Monday, October 08, 2012

The Financial Inclusion Tracker Surveys (FITS) Project is a multiyear research initiative providing critical data, analysis and insights to stakeholders in the mobile money field in particular, and in financial inclusion generally. The FITS Project supports strategic planning, benchmarking, monitoring and impact assessment for mobile money and financial inclusion projects.

InterMedia is currently working with the Bill & Melinda Gates Foundation’s (Financial Services for the Poor program to implement FITS in Pakistan, Tanzania and Uganda) identified by the Gates FSP team as markets where mobile money is poised to achieve scale and serve as models for other countries. FITS may be expanded to other countries, depending on local market developments.

The project was designed with substantial input from the financial inclusion stakeholder community. It is based on the assumption that people in developing countries require safe, convenient and affordable ways to manage their money, especially those people with little money who need to be able to manage it carefully but who are often excluded from the formal banking system.

Between the annual surveys, InterMedia will conduct SMS mini-surveys to retain contact with the panel households, monitor shorter-term trends and stay abreast of any new developments in mobile money use. The primary goal is to create general purpose datasets to provide windows on mobile money market developments from the user perspective.

(Source: AudienceScapes)
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