The Financial Inclusion Tracker Surveys
(FITS) Project is a multiyear research initiative providing critical
data, analysis and insights to stakeholders in the mobile money field
in particular, and in financial inclusion generally. The FITS Project
supports strategic planning, benchmarking, monitoring and impact
assessment for mobile money and financial inclusion projects.
InterMedia is currently working with
the Bill & Melinda Gates Foundation’s (Financial Services for
the Poor program to implement FITS in Pakistan, Tanzania and Uganda)
identified by the Gates FSP team as markets where mobile money is
poised to achieve scale and serve as models for other countries. FITS
may be expanded to other countries, depending on local market
The project was designed with
substantial input from the financial inclusion stakeholder community.
It is based on the assumption that people in developing countries
require safe, convenient and affordable ways to manage their money,
especially those people with little money who need to be able to
manage it carefully but who are often excluded from the formal
Between the annual surveys, InterMedia
will conduct SMS mini-surveys to retain contact with the panel
households, monitor shorter-term trends and stay abreast of any new
developments in mobile money use. The primary goal is to create
general purpose datasets to provide windows on mobile money market
developments from the user perspective.