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 Friday, August 31, 2012

Young Peruvians are participating in various radio and television spots and are active on online social networks, disseminating and raising awareness about the benefits of consuming organic products that are healthy, chemical free and nutritious and focusing on the ecological impact of agricultural practices. They also invite people to buy products at ‘Fruits of the Earth’ Ecological Fairs (EcoFairs) in the areas of Cusco, Áncash and Cajamarca. These fairs function as a point of sale where local organic farmers can sell their products.

The young Peruvian organic ambassadors are also present at the fairs to provide the public with even more information about organic farming and ecologically sound agricultural practices. They are equipped with laptops, digital cameras and recorders, as well as printers, mobile phones and routers for wireless internet to make sure that they collect and disseminate information wherever they go.

Maylie Carrasco is one of the young people who participates in the project. In a Peruvian news show, she explained about agro-ecological products and invited consumers to visit the EcoFair Fruits of the Earth (Frutos de la tierra):

http://www.youtube.com/watch?feature=player_embedded&v=YVn1hhxoUf4

The ambassadors all come from organic farmers families that are associated with the National Association of Ecological Producers in Peru. The underlying goal of this initiative is to improve the income and increase the access to the market for over 500 families of ecological producers by informing the public on the advantages of organic and ecologically sound agricultural products so that they buy products from the EcoFair. This project is supported by IICD and ICCO through the Connect4Change alliance.

(Source: IICD)