Like most of the farmers in developing countries, farmers in India also lack proper access to market information. Realizing this information gap, a free SMS-based product called “Fasal” that connects rural farmers with buyers and provides them with real-time price information in India is developed by Intuit.

 It facilitates the relationship between sellers and buyers, whether through finding marketplaces or determining market rates. The service uses complex matching algorithms to ensure that the multiple service messages reach the farmer every day, providing him with data so that he can make informed decisions. Itis rapidly becoming popular among farmers in the Gujarat and Andhra Pradesh states with the outreach count reaching to 9,24,838 and 8,000 new members joining the fasal community every week.

Access the Fasal website here: fasal.intuit.com/index.html