Based
on the AudienceScapes nationally representative survey of Tanzania,
conducted in July 2010.
The
report focuses on how people of different social groups in Tanzania
consume, share and assess information on key health issues including
HIV/AIDS, Malaria, Maternal and Child Health. Specifically, the
report helps development organizations to identify health information
needs for Tanzania adults and ways to share such information with key
demographic groups.
There
is inequitable access to health information in Tanzania - with
significant differences between rural and urban dwellers and among
socioeconomic groups. As in most developing countries, the rural
residents or those of lower socioeconomic status are disadvantaged in
terms of access to communication tools and health information in
general. This report provides insights into how development
practitioners should craft their health campaigns.
Read
Chapters
Chapter
1 The General Health Landscape:
an overview of self-reported health status and level of access to
health services, and variations by socioeconomic groups;
Chapter
2 Health Information Gathering and Sharing:
general access to and use of health information, as seen through the
prism of the rural-urban divide and the gender gap in Tanzania;
Chapter
3 HIV/AIDS Education: A Demand for Better Information,
with a focus on vulnerable populations;
Chapter
4 Malaria Education: Tapping Into All Means of Outreach,
exploring the rural-urban divide and the gender gap;
Chapter
5 Family Planning And Maternal And Child Health: The Need for a
Holistic Approach,
with a focus on reproductive-age women;
This report draws
from a nationally representative survey of Tanzanian
individuals, conducted in July 2010. The survey included
modules on access to information sources generally as well as access
to information about health-related issues, plus questions about
trust in various information sources and use of word-of-mouth
networks to stay informed about health issues. The survey was based
on face-to-face interviews and covered all regions of the country.
Full
Report
(Source:
AudienceScapes)