SIs Newslog - "Fono Ya" - Inclusive Telephony launched byTelefonica (Peru)

Thursday, August 12, 2010

"Fono Ya" - Inclusive Telephony launched byTelefonica (Peru)

"Fono Ya" has become an opportunity for communications for households and small businesses that could not have a landline because their low income level and irregular monthly income. This is an innovative technological solution for their marketing model.

It is an innovative fixed phone service with wireless access for urban households which belong to lower socioeconomic segments. Before this initiative this areas had no landline at home and were within wireless coverage. Technically the product is supported on the Telefónica Móviles mobile network, allowing you to take advantage of the extensive network deployed by the company in order to provide service at low cost and the possibility to reach more locations connected.

Thanks to this characteristics and the low price and purchasing ability according the locations where these are offered, "Fono Ya" become the most convenient landline communications. The price is $ 1 (one sol) diary, which equates to US$ 0.30.

(Source:Confederacion Espanhola de Organizaciones Empresariales (CEOE))
Further details

Broadband | Partnerships | Remote/Underserved Areas

Thursday, August 12, 2010 2:41:54 PM (W. Europe Standard Time, UTC+01:00)

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