Zambia’s smallest mobile network operator by subscribers, Zamtel Mobile, has reportedly inaugurated a third-generation network, the Zambia Times reports. The cellco, a subsidiary of local fixed line incumbent Zambia Telecommunications Company Limited (Zamtel), has used the occasion to reveal that it hopes to increase its market share to at least 16%, up from the 10% it claims to currently hold, by the end of 2012, with Zamtel chief commercial officer Amon Jere claiming that the 3G launch demonstrated the company’s commitment to becoming a market leader in both fixed and mobile services. At launch it is understood that the 3G network comprises some 250 base stations across the country, and Mr Jere said that moving forward, his company would seek to continue innovation in new products, including the introduction of cheaper internet services, with a view to boosting subscriber growth.