International Telecommunication Union   ITU
 
 
Site Map Contact us Print Version
 Tuesday, March 02, 2010

­The charitable foundation set up by the wife of the UK's former Prime Minister, Tony Blair has published a report that attempts to understand the nature of women mobile subscribers in low and middle-income countries such as Kenya and India, and highlights the barriers facing women's adoption of mobile technologies. It also shows that, by extending the benefits of mobile phone ownership to more women, a host of social and economic goals can be advanced.

The report reveals for the first time the extent of the gender gap in mobile usage in many low and middle-income countries. It shows that a woman in a low or middle-income country is 21% less likely to own a mobile phone than a man. Closing this gender gap would bring the benefits of mobile phones to an additional 300 million women, empowering and enabling them to stay better connected with family and friends, improving their safety, and helping them obtain paid work, in line with the third UN Millennium Development Goal on gender equality. The mobile phone as documented in the report is an effective productivity and development tool which creates education, health, employment, banking and business opportunities.

Click here to see full article

The research calls for the mobile industry, development community and policy makers to undertake a number of steps together including, specifically addressing women in segmentation strategies and marketing tactics; creating innovative programmes to increase the uptake of mobile phones amongst women; promoting the mobile phone as a life enhancing, effective development tool which creates education, health, employment, banking and business opportunities; and designating high-profile champions of mobile phones for women.

Source: Cellular News