Warid Telecom new participant in Uganda’s highly competitive telecommunications sector has reached the subscriber base of 1 million within eight months of commercial service. Chief Executive of Warid Telecom, Zul Javaid, believes that the jump in subscribers since March, when the company launched, can be attributed to aggressive marketing. “For us, this is a high milestone”. “We have hit our target three months before we intended to,” added Javaid.
The company aims to hit the subscriber base 10,000,00 after 12 months of it operation. Javaid further said, “We think the success we have had has been driven by giving the Ugandan population what they want, and that is the response that the market has given us in such a short time.” By saying that ‘Giving the population what it wants’, this involves Warid’s US$250 million GSM network, according to Javaid. Warid Telecom has built the network in order to take on MTN Uganda, Uganda Telecom and Zain Uganda, all of whom having been operating in the country for more than five years.
Javaid accentuates that Warid has only counted active lines in its statistics, as some companies include dormant lines among their subscriber numbers. In 1998, Uganda had just 12,500 phone lines but now it boasts off vivacious mobile market and is anticipateing to reach the subscriber base of 6.8 million by the end of 2008.
Source: Wireless Federation.