Vodafone UK has launched a new marketing campaign worth $3.2 million in an attempt to increase mobile internet usage. According to reports, the campaign targets both postpaid as well as prepaid segments and focuses on the simple services that help improve a userís daily life.
The campaign reportedly features four service elements which include Vodafoneís unlimited data offer for the first three months on new contract plans; a service that transfers customersí contacts and media on to their new phones; the Buyback scheme allowing customers to trade in their old phones; and the Sure Signal, that enables customers to boost the mobile signal in their homes. According to industry reports, as much as half of the population in UK owns a smartphone, which is beneficial for mobile operators as date services generate higher margins as compared to regular phones and voice plans.
Source: Wireless Federation